IUG is a premier annual library conference that influences the development and improvement of Innovative Interfaces, Inc. products. Each year, hundreds of users from around the world gather in a new host city. For several years, I created the conference’s visual identity, designing logos centered around a different theme. I also produced a full suite of deliverables — from wayfinding signage, printed agendas, and presentation templates to branded swag, custom awards, conference badges, and assets for the mobile app and email campaigns. Below are branding and some of the deliverables for the 2018 and 2019 IUG conferences.